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Facebook Pixel

Monitor conversions by tracking visitors’ activities and behavior on the Pixel Dashboard.

  • Track Magento web page visitors
  • Monitor all events on the Pixel Dashboard
  • Create personalized ads

OS 2.0.x - 2.3.x | CE 2.0.x - 2.3.x


Snapshot of Facebook Pixel

Product Description

Facebook Pixel Extension for Magento 2 enables you to monitor conversions by tracking the activities and behavior of your website’s visitors. This extension enables you to insert a snippet of the JavaScript code which enables you to track all the visitors who have seen your Facebook Ad or visited your Magento website page. In this way, you can personalize your advertising campaign and show the users exactly what they want to see.

Use Case

Monitor conversions by tracking the activities and behavior of your Magento web page visitors.

Facebook Pixel monitors Facebook traffic, both organic and ad-related.

Thanks to this extension, events are stored and can be reviewed on the Pixel Dashboard.

Create the most relevant ads based on your customers’ interests.


In order for the extension to work properly, make sure to follow all the steps listed below.

Step 1 - Install the Extension

First, you have to install the extension in Magento 2. Should you need some help with the installation, you can find it in MagentoDevDocs.


Step 2 - Magento 2 Configuration Settings

First, find your Facebook Pixel Code on your Facebook Analytics account and copy it.

Then, follow the path from the Magento 2 admin panel: Stores > Configuration > Facebook Pixel.


Here are the general extension settings:

  • Enable - choose Yes to enable the extension
  • Facebook Pixel Code - paste your Facebook Pixel Code here


Step 3 - Facebook Pixel Events

Enable or disable the events you want to track in your store. Here are the events:


  • Enable ViewContent Event
  • Enable Search Event
  • Enable AddToCart Event
  • Enable AddToWishlist Event
  • Enable InitiateCheckout Event
  • Enable AddPaymentInfo Event
  • Enable Purchase Event
  • Enable Lead Event
  • Enable CompleteRegistration Event


Tech Specifications


Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B

Magento version

2.0, 2.1, 2.2, 2.3.0, 2.3.1, 2.3.2, 2.3.3, 2.3.4

Update cost

Free lifetime updates

Support period

3 Months Free Support


November 27, 2019


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