Monitor conversions by tracking the activities and behavior of your Magento web page visitors.
Facebook Pixel monitors Facebook traffic, both organic and ad-related.
Thanks to this extension, events are stored and can be reviewed on the Pixel Dashboard.
Create the most relevant ads based on your customers’ interests.
In order for the extension to work properly, make sure to follow all the steps listed below.
Step 1 - Install the Extension
First, you have to install the extension in Magento 2. Should you need some help with the installation, you can find it in MagentoDevDocs.
Step 2 - Magento 2 Configuration Settings
First, find your Facebook Pixel Code on your Facebook Analytics account and copy it.
Then, follow the path from the Magento 2 admin panel: Stores > Configuration > Facebook Pixel.
Here are the general extension settings:
- Enable - choose Yes to enable the extension
- Facebook Pixel Code - paste your Facebook Pixel Code here
Step 3 - Facebook Pixel Events
Enable or disable the events you want to track in your store. Here are the events:
- Enable ViewContent Event
- Enable Search Event
- Enable AddToCart Event
- Enable AddToWishlist Event
- Enable InitiateCheckout Event
- Enable AddPaymentInfo Event
- Enable Purchase Event
- Enable Lead Event
- Enable CompleteRegistration Event
Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B
2.0, 2.1, 2.2, 2.3.0, 2.3.1, 2.3.2, 2.3.3, 2.3.4
Free lifetime updates
3 Months Free Support
November 27, 2019